The Cybersecurity Dilemma and Targeted Advertising

Date

2020-05

Authors

Martin, Elizabeth

Journal Title

Journal ISSN

Volume Title

Publisher

Augusta University

Abstract

A great debate remains regarding whether cyberspace is offense dominant or defense dominant. This paper reviews the literature of scholars within the cybersecurity offense-defense balance theory discipline. It discusses both the offensive and defensive arguments in detail and determines the United States should ultimately pursue a defensive dominance to ensure cyber superiority. To emphasize the need for defense, the three-year, social-media platform-based, Russian Federation Information Operation serves as a baseline example. Russia not only sowed distrust in the American Democratic process but was successful in inflaming fragile social issues throughout the United States. Russia directly threatened United States sovereignty across an extended period of time and did so, literally from half a world away. This paper serves to develop the role Information Warfare has in manipulation of the Offense-Defense Balance and concludes with the discussion for much needed legislation change, industrial herd immunity, and increased and direct investment in defense and education.

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Keywords

Cybersecurity Dilemma, Offense-Defense Balance Theory, Russian Meddling, Targeted Advertising, Information Warfare, Information Operations

Citation

DOI